Friday, November 18, 2011

Business of pLAy - Creating Quality Quickly with Creativity

11/18/11 Edition:

(This is the second post in a small series addressing the issue of quality in license titles.)

When a team is presented a "just throw something together" attitude, it sets negative expectations for everyone. It may seem impossible to get people excited over a game about a car wash; but if you approach such projects as a challenge and an opportunity you can create something innovative that is fun and engaging!